CARTIER Rouge magazine Various campaign made for the Cartier online magazine, called RougeCartier (now offline). My role: to imagine the identity of various series of pictures, work with the photographer to create it, and supervise editing all the way to delivery. #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align:
Jaeger-LeCoultre Fagliano Straps Inspired by the distinctive canvas-and-leather boots made by Casa Fagliano for summer polo, the campaign presentes the new Reverso leather and canvas straps. My role: to imagine the identity of this series of pictures, work with the photographer to create it, and supervise editing
CARTIER Winter tale Dreamy landscape and precious gifts meet for the Cartier’s Winter holidays season. My role: to imagine the identity of this series of pictures, work with the photographer and postproducters to create it, and supervise editing all the way to delivery. #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float:
Jaeger-LeCoultre Valentine's day Poetry and low angle meet in the visual identity of the 2022 Valentine’s day campaign. My role: to imagine the identity of this campaign, work with the photographer and videographer to create it, and supervise editing all the way to delivery. #gallery-3 { margin: auto; } #gallery-3 .gallery-item
Jaeger-LeCoultre The watchmaker of watchmakers When masters meet … Echoing its principles of hard work and dedication to excellence, Jaeger-LeCoultre features Lenny Kravitz and Anya Taylor Joy in its new manifesto. A campaign that we then developed with Nicholas Hoult, Ni Ni, Jackson Yee and Kim Woo Bin.
RESEARCH Enamel Research into molten material for a client who shares my passion for enamel on metal. BACK TO PROJETS Maëlle Vuillet-Art Director & Graphic designer © 2024 Maëlle Vuillet Instagram LinkedIn
Jaeger-LeCoultre Stellar Oddyssey In 2022, Jaeger-LeCoultre embarked on a Stellar Odyssey, paying homage to the celestial events that have always fascinated the watchmakers of the Manufacture. Movies and pictures were part of the journey. My role: to imagine the identity of this campaign – from the video storyboard
EBEL Chrono Ice Blue Exploring space and rhythm. Creative direction for Ebel’s new Men’s campaign. Film directed with Maxime Moulin / ClustrFilm and produced by Freestudios Cinematography by Olivier Currat and Charles-Elie Lathion https://maelle-vuillet.com/wp-content/uploads/2026/02/ebel_1911_chrono_ice_1920x1080_ETAL_V08.mp4#t=3 #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode()
PERSONAL WORK The grace of waiting Become aware of the time passing and accept the waiting. Learn to wait with grace. My role: to imagine and create this entire series of photographs using AI and picture editing. #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-3 img { border: 2px solid
Artisans de genève The power of elements Artisans de Genève draws its inspiration from the elements that surround it and the stories of its clients. The artistic direction of its photoshoots focuses on finding the right balance between showcasing the piece and honoring its source of inspiration—without letting one